Winning in Service Markets: Success Through People, Technology and Strategy .Jochen Wirtz
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Author: Jochen Wirtz
Number of Pages: 500 pages
Published Date: 29 Aug 2016
Publisher: World Scientific Publishing Co Inc (USA)
Publication Country: River Edge, United States
Language: English
Type: eBook
ISBN: 9781944659042
File size: 12 Mb
Download Link: Winning in Service Markets Success Through People, Technology and Strategy
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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.
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